Sustainability transformation on the market – Driven by Data

By Mattias Jönsson

4 maj, 2021

Sustainability transformation

We cannot compromise sustainability transformation on the way of fulfilling our needs.

It is something we need to address, comply with and act on as well. After all, over some recent years, sustainability has been valued like never before in the business world. However, the approach towards sustainability is not an easy road. But it sure is a fruitful one. It renders customer satisfaction through provided data and assists you to compete with your rivals effectively. Global businesses must be aware of their and their consumers and supply chain’s carbon emissions and climate effects.

People must be at the Centre of sustainability transformation, with departmental discussions about employee satisfaction and reputational effects shifting to an executive debate about product preference and transition.

Now your mind may be buzzing you with a few questions like:

How exactly can data drive sustainability transformation?

Data plays a vital role in administering a better understanding of a company’s prospects in a changing world and developing climate-friendly future deals. Any company must do more than merely collect and distribute data or set potential goals (that are difficult to keep someone accountable for) to accomplish the change that renders sustainability a central part of the strategy.

How should company owners maintain the area of operation to transform for sustainability?

Even though there are several analyses on sustainable development, the cumulative economic impact of sustainability actions in all aspects has yet to be thoroughly studied. Since the economic and social implications of sustainability activities are hard to assess, decision-makers prefer to overlook the repercussions of sustainability practices as long as there is no systematic approach towards making a verdict.

They must form the base view that long-term sustainability is typically an influential part of contemporary business plan discussions at any enterprise level. Therefore incorporate sustainability by frequent, transparent, and timely reporting. Given the universal global trends, the evolving low-carbon economy, and the resulting social advances, it becomes a necessary multi-year process. 

How to conduct sustainability transformation through data analysis and under value-based management?

Here is when LCA and EPD come in that are well-known and widely accepted administrative processes. Before getting into any detailed discussion, let’s define LCA and EPD.

Life Cycle Assessment (LCA):

Life Cycle Assessment, with the other name Life Cycle Analysis (LCA), elaborates the impact of various products and services on the environment. It assesses the effects of the product from its manufacture to its disposal. 

Environmental Product Declaration (EPD):

 Environmental product declaration (EPD) is a condensed version of a complete Life Cycle Assessment (LCA) report. It transparently communicates the sustainability impact or effect of any product or substance on the environment over its lifespan convincingly.

It constitutes of two documents:

  • A detailed and thorough review of the LCA project is included in the EPD history project report to assist the third-party verifier in checking the EPD. 

This article is not available to the general public.

  • ·The findings are available in a public EPD paper.

Now the reason EPD and LCA are widely trusted data analysis process that provides you with your environmental footprint is because:

  1. A third party conducts it and includes none of your own company’s data calculations.
  2. Through a widely accepted procedure, it is easy to compare yourself with your competition accurately.
  3. The General public has access to the final and published findings through complete EPD lists. 
  4. They provide complete customer satisfaction.

Want to have data that is transparent, verifiable, and analogous? Environmental product declaration (EPD) is just the way to go!

How difficult is it to produce an EPD?

It sure is an extensive and tedious process but, its difficulty level actually accounts for the long-term benefits it gives to your company. You may initiate the whole process by hiring a consultant or specialist. Then proceed on to explaining to them all the manufacturing process. You may start from the raw materials to the machinery and, in the end, the actual product. Let them accompany you through the whole system and make their observations. Map out all the details and prepare a working model to make your calculations. It sorts out all the research and is easier to update if provided with new information.

Is it worth all the effort and time?

The answer to this question is undoubtedly a big yes. Every penny and every second you spend on EPD is worth the output. 

  • You gain the confidence of your customers. They have your ecological footprint at their convenience.
  •  You can work on your company through the result so that it can reach a better position.
  •  You know you have to reduce your carbon emission may be or wherever you are lacking. Hence you work to make your products more sustainable for your customers as well as the environment. No one wants to buy your product if it is harmful to the environment since it’s the 21st century and climate awareness is a real talk. 

You are saving up big time! The planet and your reputation. 

Sustainability and digital transformation

The sustainability triangle, i.e., environmental sustainability, is anticipated to bear the brunt of digital change. Digital technology advancements benefit the climate, human health, and industrial development. Artificial intelligence (AI), big data analytics, mobile technologies, the Internet of Things (IoT), and social platforms are examples of technological advancements that benefit society and business. Environmental sustainability is getting more and more reliant on digital technology. Companies are also launching new products and platforms. Such platforms are focused on emerging technology that helps to improve environmental sustainability.

Companies are also dependent on AI, IoT, and big data analytics to perform sustainable commercial activities, including reducing carbon emissions and eliminating other environmental waste. Big data modeling tools are refashioning how environmental impacts are calculated and mapped. 

Digital Transformation has a direct effect on an institution’s sustainability. Both digital and sustainability digital transformation are part of the overall business strategy. Digital innovations are not only changing industries and establishing new industry paradigms; they are also empowering businesses with ways to solve sustainability issues.

Whether it is the addition of Spotify to the music industry or Uber bookings for transportation purposes, digitalization is the way forward. It has created massive disruptions in the working firms with long-lasting and usually convincing impacts. It affects an industry throughout from creation, management and towards marketing.

Ecological, social and economic commitment for sustainability:

By taking into account social, environmental and economic objectives in the decision making step, we can contribute towards sustainability.


In terms of environmental commitment, continuous product enhancement to depreciate the use of electricity, water, and all other services used during the processing and manufacture of the goods is critical. 


Acting responsibly with workers, which means a proper work-life balance and direct employee interest in the company’s growth, is how to accomplish social commitment. Successfully promoting social and cultural events in the field contributes to a higher level of social engagement.


In terms of the economic component, the profitable and long-term economic activity of the considered business is more important than generating short-term gains. It imitates high customer loyalty. As a result leads to continued revenue and profit growth, as well as soaring employee satisfaction. 


Sustainability has recently emerged as an evolving course of action and an increasingly vital strategic target for businesses. Its inclusion into the business model may be a crucial success driver, but its struggle calls for a disciplined approach. Companies must first arrange their structures to clarify which sustainability actions should be applied to comprehensively guide sustainable development to depreciate negative externalities while reinforcing positive results. 


There may be a limitation in sustainability on the customer’s part when they purchase products that potentially harm the environment. This approach opposes the purpose of sustainability transformation.

The challenges in defining, identifying, and operationalizing corporate sustainability demonstrate that sustainable development is a multifaceted and complex subject. As a result, it is impossible to have unmixed and unambiguous management guidance. 

In the end, all you have to do is to prioritize sustainability to not only help you prepare for climate change but also bring in fresh business opportunities. You and your company thrive throughout by expanding your customer base and also protecting the earth!

 We hope that this article has given you a better idea of how EPD works and how it might assist you. If you have any further questions, don´t hesitate to contact us!